The history of the casino: how the visuals evolved

The history of the casino: how the visuals evolved

New advances in technology have had a huge impact on all industries, including the online casino industry. Thanks to many amazing innovations, 10 deposit casino have become accessible to everyone, and playing at them has become more enjoyable than ever before. Therefore, it is not surprising that gambling clubs are attracting more and more players around the world every year. It was not always like this, in this material you will learn how the visual component of gambling clubs is developing.

Many players, one casino

The first thing to note is that the casino is not designed for one person. No, the owners need to accommodate everyone who wants to visit. So they allocate different areas for different purposes. And they need to find a design that works for all people, regardless of what they are playing. This is where it’s important to determine exactly who our client is.

For example, high rollers have little interest in slot machines and head straight for the roulette wheel. Or maybe it’s the casual gamer who wandered in off the street to kill twenty minutes while the wife does her hair. He’s probably more comfortable playing the machines than socialising with other people.

So the designer needs to map out the path that each of these types of players will take from the front door. Once we have the route, we can begin to tweak it to create maximum customer appeal. The general idea is that once a customer passes through the front door/entrance, you should gradually entice them to keep moving inside. Whatever happens, you should keep him busy and away from the exit. As in places where you can win the jackpot.

Maze diagram

During the heyday of gambling in the 1990s and 2000s, the usual Las Vegas casinos were built on the principle of a maze. The idea was that once a visitor entered the maze, they would not be able to find their way out. It was actually called the “Labyrinth layout”. All casinos adopted this idea. So much so that the labyrinth layout became part of the pop culture of Las Vegas.

Also as part of this idea, gambling clubs lacked wall clocks and windows, which gave no idea of the passage of time. In the 60s, slot machines were lined up in neat rows. In the 90s, they were no longer lined up in haphazard winding arcs. As a player, you go in one way and then have to navigate amongst the various machines before getting your bearings. Of course, it was assumed that you would spend a few coins during your travels.

The secrets of casino design: entering a new market

With the opening of high-end establishments like the Wynn and Bellagio, casino design took a step in a different direction. Gone are the low ceilings and sky-high machines. Now we have:

• a more open layout;
• vending machines are arranged in smaller groups;
• lots of space and light.

When visitors entered the hall, they were no longer greeted by slot machines, but by artworks, sculptures and wide open spaces.

This new concept was called a “playground”. Instead of a casino sowing turmoil, it was now an establishment of comfortable luxury. Gambling establishments became attractive places where everyone could feel both comfortable and special at the same time.

Design of the playground

The design of the playground has proven to have an exceptional ability to make players part with their money. The lesson is that users should feel at ease to take out their wallets. Psychologically, they are more aware that they are losing and this, so to speak, convinces them to spend more.

Location of slot machines

A sobering fact is that in the 1970s, slot machines brought casinos 40% of their total revenue. Today, that figure is around 70 per cent. Overall, most establishments have 10 times more slot machines than table games. Thus, we know how important they are. And attracting players to the machines is the number one task for casinos.

In the old days, slot machines were about the same. But thanks to modern technology, there is a huge variety to choose from. Thus, modern establishments can combine different machines into small groups. This gives the user more variety and encourages them to be more active. Online jackpot sites follow the same method. This is because after losing on one machine, the player will try his luck on another one if it is varied enough.

Small groups – big spenders

Traditionally, slot machines were arranged in rows. Today, by placing them in small groups, with plenty of space around them, customers can look around the room and then head to the machine of their choice. Also, placing slot machines together, but away from other games, allows players to feel like they are in a social environment, like a small group. Remember that if a player is comfortable, they will also spend more. When groups of young players come to the gambling club, they can all cluster around one machine, which increases the frequency of play and makes the whole process more fun.

Location of board games

The layout of table games is not as critical as slot machines, for example. This is due to the fact that casual players do not play at the tables. It is the regular visitors who are engaged in this game. They immediately head to the table games, since that is what they come for. That is why table games are most often placed in the centre of any establishment. It is also easier to manage and secure them there.

There is a definite advantage in grouping all the board games together. This is because the game can get quite noisy and lively. Especially if someone gets lucky. This behaviour attracts other players to the table, and there is a good chance that once they see the game, they will feel more comfortable and try their hand at it.

The gaming experience itself can be contagious. The more people playing at a table, the more players and spectators it attracts. This is why empty tables are referred to as “dead” tables. Now, when you play in a casino, you will know that in some way the casino designer is playing with you!

Design for casino brand promotion

Gambling clubs have come a long way since their inception, which you can learn more about in the following material. For starters, imagine an online casino offering a full suite of cutting-edge gambling games, with great bonuses and excellent payment options, but with a confusing, headache-inducing website that looks like it was created in 2004. Let’s assume you’re like most of today’s internet users. In that case, unless you know in advance about all the amazing benefits of a casino, you’ll have no reason to linger on a site that doesn’t respect your aesthetic sensibilities.

Just like in any other industry, a gambling site should be characterised by its image. But despite the wide range of possible images, here are a few fundamental design principles that are sure to benefit any establishment.

Simplifying layouts

Before hiring artists or graphic designers, a gaming platform first needs to get its website right. If visitors find it difficult to navigate the site, then adding bright colours and flashy graphics will not make the job easier.

The following rules should be followed when designing the layout of an online casino:

• Minimise clutter. Treat web content as the answer to a question; no one likes answers to questions they didn’t ask. Place information where users are likely to look for it.
• Place the sign-up button in a prominent location. Since most platforms require customers to create an account to start playing, it’s only natural that the sign-up button should be one of the easiest, if not the easiest, button to find in a gambling club.
• Utilise white space to make it easy to navigate. A small amount of white space between site elements helps users navigate more easily by clearly differentiating the various elements of the site.
• Design for mobile devices. It is impossible to guarantee which device players will use, so an online casino should work equally well regardless of which site, mobile site or mobile app users access its services through.

It is also important that information about the licensing authority is prominently displayed.

Incorporating social media

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Defined colour scheme and artistic style

A large part of an institution’s graphic design comes down to the application of colour theory, as colours influence our psychology. When designing, professionals cannot limit themselves to three favourite colours. In order to choose the right colour scheme, factors such as the presence or absence of existing branding and the demographics of the target audience must be considered.

Know your target audience

Depending on the type of gambling offered, an online casino may be primarily aimed at men or women; it may appeal more to new money entrepreneurs or be popular with traditional money followers. The meaning and application of each of the platform design philosophies discussed earlier will be different for each demographic.

Older users may be confused by a minimalistic design, while younger users may be overwhelmed by too much text. Social media integration may or may not be an advantage, depending on whether your target audience uses it. Also, some colours are less appealing to men than to women, and vice versa.

Conclusion

To survive in 2023, online casino sites need to attract and retain players in an increasingly saturated industry. This requires making informed decisions on the design of the establishment or site with the target demographics in mind to ensure player convenience and accessibility, social media integration and holistic branding. Today, all conditions are in place for a comfortable gaming experience, including player protection.