Worried You Might Be A Synth? Take The ‘Humans’ Test
The geniuses behind the marketing for Channel 4’s critically acclaimed series ‘Humans‘ have done it again. Launching today, ‘The Human Test’ brings the show’s storyline to life by determining whether a user is human or ‘synth’ through a series of questions and answers, marking the first time a UK broadcaster has used voice innovations Google Assistant and Amazon Alexa to promote a TV show.
Set in a parallel present, ‘Humans’ explores what happens when the line between human and machine becomes blurred. The final episode of series two left viewers on a thrilling cliff-hanger when all synths became conscious and almost indistinguishable from humans. Series 3 is set a year later when most humans fear synths and are on a mission to detect those living in disguise amongst them.
Users who take ‘The Human Test’ and discover they are a synth will be sent a detailed description of their personality type, taken from the Official Synth Manual, which was created by the show’s production company Kudos. For example, Tommy, ‘A synthetic human model designed for manual work’ or Vera, ‘a synthetic human model designed for healthcare work’.
Taking inspiration from the drama’s storyline, the broader marketing campaign will be delivered by The National Synth Detection Unit, a fictional government department, encouraging the public to take the test through a series of ads across TV, social media and radio played using a voice-activated assistant.
To take the test you need either access to an Amazon Echo or Google Home device. It also works on any smartphone or tablet with Alexa or Google Assistant. All you need to do is as the device to ‘Start Human Test’. You can also do it the old-fashioned way by going to www.nsdu.co.uk and typing, although you really HAVE to try the voice version if you can get access to a device. It’s brilliant!
‘Humans‘ Season 3 comes to Channel 4 in May 2018. Keep an eye on the site over the next few weeks as we have LOTS of ‘Humans’ content coming up!
