We don’t usually post articles about Christmas ads, but when Sky goes all out to tug on the heartstrings of every 40-something, with an iconic character from our childhood, we think it deserves some recognition.
Sky’s two-minute Christmas “short story” debuted today online, and continues the timeless story of friendship by reuniting the beloved character of E.T. with Elliott’s 2019 family. The iconic characters from Universal Pictures’ ‘E.T. The Extra-Terrestrial’ tells the story of their unbreakable connection… using technology from Sky.
E.T. is back on Earth for a surprise visit with Elliott, who now has his own family. Although technology has changed our world since they last saw each other 37 years ago, their friendship remains strong and is a touching reminder of how important reconnecting is at Christmas. This story was made in connection with Universal Pictures, part of the Comcast and Sky family of companies.
“We are honoured to be able to bring back these characters for our customers,” commented Sky in the press release. “We hope that seeing the story of E.T. and Elliott’s family inspires families to spend more time together this Christmas, and gives them the opportunity to share the magic of E.T. again, 37 years after the original.”
In addition to the new ad… sorry, “short story”… Sky is giving away some festive gifts to customers. These include:
- A Christmas screening of Sky Cinema’s How to Train Your Dragon: The Hidden World
- Access to all Sky Sports channels on 25 & 26 December, plus a Premier League game on 28 December
- Love Actually free to keep from Sky Store
- Free Sky landline phone calls to 50 world-wide destinations, or any mobile on the planet
- Unlimited Sky Mobile data
Customers will get these gifts on their TV without having to lift a finger, full details, dates and T&C are on Sky.com.
