Netflix Announces New Animated Sonic The Hedgehog Series, ‘Sonic Prime’

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01 Feb 21

Netflix Announces New Animated Sonic The Hedgehog Series, ‘Sonic Prime’

Netflix, SEGA, and WildBrain have announced a new animated Sonic the Hedgehog series, Sonic Prime, will premiere worldwide in 2022 on the streaming service.

The 24-episode animated adventure for kids, families, and long-time fans draws upon the keystones of the brand and features the “Blue Blur” of video game fame in a high-octane adventure where the fate of a strange new multiverse rests in his gloved hands. Sonic’s adventure is about more than a race to save the universe, it’s a journey of self-discovery and redemption.

“Sonic is a beloved character and holds a special place in everyone’s heart including my own,” comments Dominique Bazay, Director of Original Animation, Netflix. “I spent many hours with the blue blur as a kid and it’s a privilege to be able to bring this character everyone knows and loves on a brand new adventure with Netflix — one that a generation of loyal fans and brand new fans around the world can enjoy.”

SEGA and WildBrain will jointly participate across production, distribution and licensing. Man of Action Entertainment, creators of ‘Ben 10’ and the characters and team in the Academy Award-winning feature ‘Big Hero 6’, have been brought on as showrunners and Executive Producers for the series.

“Sonic the Hedgehog is a global entertainment icon that has captivated audiences since its video game debut in 1991,” adds Ivo Gerscovich, Chief Brand Officer at SEGA. “With over 1.14 billion game units sold and downloaded to date, an exciting feature film, a robust licensing program and more, SEGA’s iconic hedgehog continues to surprise and delight audiences worldwide. We’re thrilled to partner with WildBrain, Man of Action Entertainment and Netflix to speed into this new, animated chapter in the Sonic franchise.”

Building on the “momentum” generated for Sonic in 2020 – and as the brand celebrates its 30th anniversary in 2021 – Sonic Prime aims to captivate the imaginations of audiences ages six to 11, as well as legacy Sonic fans of all ages, and will match the scale and scope of the epic adventures synonymous with the Sonic franchise. In 2020 (after a somewhat rocky start requiring major rework of the character designs…), the theatrical feature ‘Sonic the Hedgehog’, actually turned out pretty well. The movie took the number one spot worldwide on opening weekend and remained on top globally for weeks while breaking US domestic box office records. Producers SEGA Sammy and Paramount Pictures have announced a sequel to the feature is in development.

The series will be animated at WildBrain’s Vancouver studio, who have previously worked on shows such as ‘Mega Man: Fully Charged’, ‘Ninjago’, ‘Snoopy in Space’, ‘Carmen Sandiego’ and the ‘Cloudy with a Chance of Meatballs’ series. As a company, WildBrain are home to brands such as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi.

“With generations of devoted fans around the world, Sonic the Hedgehog is more popular today than ever before, and we’re thrilled to be partnering with Netflix, SEGA and Man of Action to deliver all-new Sonic adventures for audiences worldwide,” said Josh Scherba, President, WildBrain. “This premium franchise is ideally suited to WildBrain’s capabilities and it’s already inspiring great things from our talented creative teams. We’ve witnessed first-hand the enduring popularity of this brand from the strong and steady global demand for our library of legacy Sonic series. We look forward now to bringing fresh and exciting Sonic content to fans both new and old.”

Sonic Prime‘ Season 1 is set to premiere on Netflix worldwide in 2022.