AVATAR’S ‘TREE OF SOULS’ IN HYDE PARK FOR EARTH DAY
To mark the Blu-ray and DVD release of AVATAR – the biggest film of all time – and Earth Day 2010, Twentieth Century Fox Home Entertainment (TCFHE) is erecting a giant, interactive, replica ‘Tree Of Souls’ at Speakers’ Corner in Hyde Park, London. The visually spectacular exhibit will be live for three days between Saturday 24 – Monday 26 April and officially unveiled by STEPHEN LANG, who stars as Colonel Miles Quaritch in the film.
As the only tree of its kind ever created and the largest fibre optic installation in Europe, visitors will have the opportunity to ‘bring the tree to life’, manipulating its lights and colour by plugging their phones and iPods into the tree. Also, to celebrate the 40th Anniversary of International Earth Day, TCFHE will be planting a ‘real’ tree for every person who directly connects with it (part of a global initiative to plant a million trees worldwide).
The Tree of Souls – which plays a pivotal role in AVATAR – is a giant, moving, interactive tree, with deep spiritual significance to the Na’vi people inhabiting the film’s fictional universe, Pandora. Throughout the film, the characters directly interact with their world through the seeds of the tree and communicate with the biological network that exists throughout Pandora.
The UK’s ‘real-life’ Tree of Souls will be re-created using 20 miles of fibre optic branches. Sensors within the tree’s trunk will change the colour and intensity of its glow in response to movements made by visitors to the tree. Local Wi-Fi and Bluetooth networks will allow members of the public to upload images and messages to a screen built into the tree, as well as being able to make social networking status updates with an Earth Day message, via their mobile phones. In addition, by plugging portable music systems including iPods, Mp3 players and phones into the tree, it will glow and pulsate in time with the music being played.
Experience a once-in-a-lifetime opportunity when the world’s only real-life Tree of Souls comes to London’s Speakers’ Corner this weekend from Saturday until Monday.