It seems Hulk could be smashing his way back onto TV thanks to Marvel and ABC. This is an interesting move for Marvel, given how neatly they’ve been tying together they’re movie superheroes recently. My guess would be that, given they’ve failed twice to make a Hulk sized dent in the box-office, that’s what pushed them to give the big green fella another run at the small screen.
Given the popularity of the Bill Bixby/Lou Ferrigno late 70s/early 80s TV show, this could be a good move. The show is in ‘early development’ under the guidance of Marvel’s TV head, Jeph Loeb. As well as being responsible for some awesome comic writing (Batman: The Long Halloween, Batman: Dark Victory and a great Superman/Batman run), he’s also written episodes of Smallville, Lost and Heroes. Loeb also just completed a run on the Hulk comic, so he’s a man very familiar with subject matter.
This isn’t the only Marvel property possibly coming to the small screen. Cloak and Dagger is another Marvel comic title that was announced as being in early development, but according to Marvel Comics editor-in-chief Joe Quesada, almost all Marvel assets are being looked at as possible TV, movie or animation projects.
The real question is, will this fit with Marvel’s upcoming Avengers movie (directed by Joss Whedon) or be a totally separate entity? I suspect the latter, as i can’t see Mark Ruffalo taking on the role on TV. That would make whoever does Hulk up, the 4th actor in recent years to tackle the role.