As I work in the industry, we often get clients that say ‘I want this video to go viral’… Okay, we say, and look at various ways to make that happen, which usually results in clients backing off, either due to the budget needed, or they don’t want to risk messing with the public, which inevitably make the best virals. Above is one such example, made to promote the upcoming Carrie remake starring Kick-Ass’s Chloë Grace Moretz, which hits the UK Friday 29th November 2013. If you’ve got a movie sized budget, this is a great way of screwing with the heads of the an unsuspecting audience…
Having said that, budget isn’t everything. The ingenious little viral below was done to promote the excellent Supernatural on Living. Cost? a few bottles of salt and a video camera…