900 Hours Of VICE Programming Coming To Channel 4’s All4 Streaming Service
Channel 4 today announced a major new partnership with youth media brand VICE to add 900 hours of their award-winning long-form content to the on-demand service, All 4.
Shows coming to the streaming service include Jamali Maddix’s hit returning documentary series ‘Hate Thy Neighbour’; Ellen Page and Ian Daniel’s Emmy-nominated travel documentary ‘Gaycation’; Michael K Williams’ ‘Black Market’; returning global fashion series ‘States Of Undress’; in-depth series exploring the tattoo scene ‘Needles and Pins’; and acclaimed agenda-setting current affairs and news strand.
“This is a phenomenally exciting and innovative partnership for Channel 4 and VICE which will create a compelling new hub for young viewers on All 4 and extend the reach of VICE’s content on a free platform,” commented Alex Mahon, Chief Executive at Channel 4.
Over 200 hours of new programming and more than 700 hours of content from VICE’s vast and diverse library, including premium international news and current affairs, and lifestyle and cultural programming will be available to view on-demand on All 4 in a VICE branded hub later this year. The partnership includes upcoming VICE content which will be showcased to All 4 viewers in a highly curated and easily-navigable on-demand experience. This is the first time All 4 will host content from a non-Channel 4 brand.
“Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics,” adds CJ Fahey, General Manager, VICE TV, EMEA & APAC. “We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4. This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”
The VICE hub will be available on All 4 later this year across all 26 platforms All 4 is available on including iOS, Android, Smart TVs, Amazon Fire TV, Google Chromecast, set-top boxes and games consoles.
