The influence of AI in several industries has been well-documented over the last few years. Given its ever-shifting power and continuous development, it’s safe to assume that its contribution to different areas of everyday life will continue to grow.
iGaming is one of the key sectors in which AI could make an important contribution and even revolutionise our personal experiences. Tailored experiences, safer environments and more creative game developments are on their way to enhance the gaming experience. Don’t worry about your authentic and human experience?artificial intelligence used in these environments is meant to strengthen your favourite features without removing the fun aspect of online playing.
Here are five areas of AI development in the iGaming world and how they could impact our life as gamers.
Personalised player experiences
AI uses data analysis to tailor the gaming experience to the individual player’s exact preferences and habits. Based on previous behaviour, artificial intelligence softwares can predict difficulty levels, suggest new games to play, optimise options and settings to suit the player’s level of expertise and preference of game mode. We can already foresee how this is going to impact new games development, based on collections of data and feedback by the target audience.
Tailored bonus
We know that one of the perks of being a seasoned game player is the opportunity to use bonuses and schemes. Here is where AI comes into play (literally). As mentioned, artificial intelligence softwares collect data on players’ habits, including information on how and how often they use bonuses and which type of bonus they prefer. Some operators are already experimenting in this direction, offering casino bonuses, for instance, with advantageous conditions depending on the type of game played by the user or the average daily spend. To find out which are currently the best platforms on the market and their offers, you can consult this list about UK online casinos which already offer personalised bonuses. Maybe your favourite iGaming platform is ready to give you a personalised experience through AI.
Enhancing game development and innovation
Getting to know artificial intelligence and its impact on the iGaming community is a thrilling adventure. Not only could it help personalise the gaming experience, but it is also the best tool to boost innovation and improvements. AI can be used to create more compelling narratives; design extra-realistic graphics; create richer characters and NPCs. Adaptive gameplay could also be improved using the powerful tools of generative AI and data analysis. In short, any component of game development can be enhanced and improved using artificial intelligence softwares. Think about the addition of pop culture references in slot games: they are for sure an improvement caused by in-depth analysis of the target audience and its preferences. Follow our selection of gaming news to always be up-to-date with what’s happening in the industry.
Better customer support for iGaming platforms
As Statista has found with its study about customer relationship and softwares, AI can significantly improve this aspect of iGaming platforms as well as other online businesses. With generative AI used in chatbots, customer support becomes quicker, more precise and less resource-intensive for the industry. It also makes the gamers’ experience better. Little fixes and quick resolutions are available to players in any place at any time, 24/7.
Stronger security systems
Especially when talking about online casinos and any other game involving money, privacy and security are a must. Artificial intelligence helps strengthen these features with fraud detection, prevention of suspicious activity, and ensuring fair play. The gaming world becomes safer for people all over the world and the game itself is improved. AI can detect players’ patterns of gaming and identify irregularities and cheating quickly and efficiently, ensuring no-one will jeopardise your fun.
