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giffgaff’s we’re all the boss campaign

by Dave Elliott

‘We’re all the boss’ s a campaign by giffgaff that reinvents the meaning of the word ‘boss’, so that it will no longer apply to one individual. In this series they show how people work together can make things better, much like how giffgaff works. The series sees different collaborations with Astroid Boys, Trinity Warriors, a group of Coasteerers, Cardiff University Gaming Society and others in several different projects, you can find out more about their stories over at giffgaff.com/alltheboss

Filmed in loads of different communities all over the UK, the campaign focuses on people who are making things happen, making big decisions, bringing their ideas to life and being their own boss. This is anyone from Marcus who set up his own clothing label, to John, a member of a group of coasteers. Check it out.

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