I’ll be honest – the only reason I posted this story was to use that pun in the headline… Snacking at the cinema is half the fun of the flicks and while popcorn and hotdogs still remain one of the biggest drives for cinemagoers, Empire Cinemas is today announcing the launch of graze in all eighteen of their cinemas across the UK.
Empire Cinemas, the largest independently-owned cinema chain in the UK, is the first national cinema company graze has partnered with. This partnership has come about through a want to offer cinemagoers the choice of healthier snacking options, combined with portion control.
All twelve graze snack packs – including the delicious Salted Fudge & Peanut Cookie, Lemon Drizzle Flapjack and Natural Energy Nuts – are now available at all Empire Cinemas. The taste experts at graze combine wholesome ingredients, taste expertise and new ideas to ensure the healthier option needn’t be the boring one. The would also seem to (just about) conform to the Simon Mayo & Mark Kermode Wittertainment Code Of Conduct, which is no bad thing!
“graze are really excited to be partnering with Empire Cinemas to bring healthier snacking options to the big screen. In an area traditionally dominated by confectionery and chocolate, graze is making good exciting with our range of healthier snacks.” said Frances Duffy, Wholesale Account Manager at graze. She continued “We know that consumers want to have a balanced choice when it comes to snacking, and our range of perfectly portioned punnets allow the cinema-goer to choose between sweet and savoury, a healthier choice or a more indulgent choice.”