Bad Wolf TV Producing ‘Gold Dust Nation’, 90’s Fashion Drama From British Vogue Editors
Production company Bad Wolf is having a really good year. After coming off the back of the hugely successful ‘A Discovery of Witches’, and currently being in production with an adaptation of ‘His Dark Materials’, they are now turning their attention to ‘Gold Dust Nation’, a 90’s set fashion drama from former British Vogue Editors Alexandra Shulman and Fiona Golfar.
Telling the story of the ‘90s through the prism of a British monthly fashion magazine, ‘Gold Dust Nation’ shines on a period of time in which the world was turned on its head – from Thatcher to Blair and from Perestroika to Prada in a country emerging from grunge and recession to a new world order reflected in the politics of the front row.
YBAs, New Labour, Britpop and the dot-com boom are about to set the world alight against a background of new feminism, body image, age discrimination, diversity and substance abuse in a series that has fashion as its muse. The drama focuses on the lives of a collection of characters working in the orbit of an internationally famous fashion magazine; photographers, stylists, journalists, PRs, hairdressers, designers and interns in a pre-digital world.
Former editors Alexandra Shulman and Fiona Golfar worked on British Vogue for twenty-five years, and have seen the fashion industry transformed from a relatively niche, luxury business into a huge global enterprise which is now a part of everybody’s vocabulary and has global interest. Shulman and Golfar know more than anyone else about the players, pitfalls, privileges and politics in this glamorous world of smoke and mirrors.
“It’s wonderful to have the opportunity to bring to life the realities of the world of fashion publishing in a series that will have total authenticity,” commented Shulman. “We will be able to showcase the real issues and real stories that occur when you combine huge creativity with human emotions and dilemmas set in a backdrop of the changing times of recent history.”
Shulman was Editor-in-Chief of British Vogue throughout this time and while there oversaw the rise of the superwaifs and celebrity culture, the globalisation of the fashion industry, the rebirth of London as a major fashion hub and the introduction of the digital era.
“It’s very exciting to have the opportunity to be working with Bad Wolf to bring to life a world we know so well,” adds Golfar. “At the heart of it, our show is about a group of people finding their place in this world of perceived glamour. It is a show about love and loyalty, treachery and creativity, beauty and body image. Can these co-exist when there is so much at stake in the highly charged world of fashion magazines? Between us, Alexandra and I have seen it all, from the boardroom to the bedroom, there is never a dull moment in the world of fashion.”
As Editor-at-Large Golfar has been on the ground, shooting, styling, and writing stories that involve fashion, lifestyle, arts and emotional elements whilst also acting as a human guinea pig for the magazine.
Along with ‘A Discovery of Witches’, which has recently been renewed for two more seasons, and the adaptation of Philip Pullman’s ‘His Dark Materials’ for the BBC and HBO, Bad Wolf also produced the critically acclaimed ‘The Night Of’. The company was set up by former ‘Doctor Who’ producers Jane Tranter and Julie Gardner, hence the name.