It had been rumoured for a while, but today Sky has confirmed a deal that will bring Apple TV+ to both Sky Q and Sky Glass, along with adding Sky Go to Apple TV devices.
Sky and Apple today announced a new long-term agreement that will see Apple TV+ launch on Sky Glass and Sky Q later this year, while NOW brings integrated billing and in-app purchases across iOS and tvOS. As with Netflix, this isn’t a free service, but a convenient addition to your Sky apps for those of you wishing to give Apple TV+ a try… And given how Apple has been knocking it out of the park with their content recently, it is worth trying.
Customers in the UK, Ireland, Germany, Austria and Italy will now be able to watch all the most talked-about Apple TV+ Originals – including the multi-award-winning ‘The Morning Show’, hilarious comedies such as ‘Mythic Quest’ and ‘Ted Lasso’, along with epic drama such as ‘SEE’ and the Isaac Asimov adaptation, ‘Foundation’. You can also watch ‘Slow Horses’ starring academy award winner Gary Oldman, ‘The Essex Serpent’ with Claire Danes and Tom Hiddleston plus critically acclaimed documentaries ‘The Year Earth Changed’ and ‘Tiny World’ – all in one place through Sky. In line with Sky’s other streaming partnerships, Apple TV+ will be seamlessly integrated into the Sky experience to make content easy to discover and enjoy.
NOW users in the UK will be able to both sign-up and purchase any NOW Membership via the NOW app on Apple devices. This will allow for a seamless purchasing experience providing access to the latest movies, critically acclaimed shows and biggest live sports including the new season of Sky Atlantic’s epic Succession.
Sky recently announced expanded deals with ITV, Channel 4 and the BBC and Apple TV+ content will now sit alongside content from the UK’s public service broadcasters and other global streaming partners such as Netflix and Disney+, completing Sky’s TV content aggregation strategy.
The deal also follows the reveal of Sky Glass, the streaming TV with Sky inside. Built on over 30 years of understanding what customers love, it is a TV that only Sky could make.
“With the addition of Apple TV+ our customers can now enjoy phenomenal shows like The Morning Show, Trying and Ted Lasso, together with our own award-winning Sky Originals, and the best content and apps from our partners, all on Sky Glass, the streaming TV from Sky, or Sky Q, our market-leading Sky box,” commented Dana Strong, Group Chief Executive, Sky.
This announcement is part of a wider global agreement between Comcast Corporation and Apple, bringing Apple content to millions more customers across Comcast’s global entertainment platforms, and likewise giving Xfinity TV and Sky customers the option to access their pay-TV programming on Apple TV devices.
Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favourite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries, and series have been honoured with 155 wins and 537 awards nominations. Apple TV+ appears exclusively in the Apple TV app, which is available in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com.
Apple TV+ will be available on both Sky Glass and Sky Q in the coming months. Sky customers in the UK will also be able to access Sky Go on Apple TV devices in mid-2022.